Primobots

This section consists of three key things:

1. Art & Story

2. Website & Community

3. AR/VR Utilities

ART & STORY

I started off with a lot of sketches for the base design for our collection of 5,555 Primobots. We narrowed it down to two options:

We chose Option 1, because we felt like it had more potential for things like different types of humanoid heads, mouth pieces, eyes, body armor, and accessories—which was important if the collection size was going to be 5,555. With the design concept beginning to take shape, I eagerly delved into crafting the story for Primobots. Set in the year 2073, the storyline of Primobots came alive, filled with futuristic wonders and thrilling adventures. You can read the full story here.

Next step was to try making the first iteration in 3D. I used Blender, and here’s what I made on the first go:

From here, it was all about iterating on the design. Primobots were designed with a modular approach. Two Primobots could share some of the same traits, but not all traits between them would be the same. I can’t showcase all 5,555 Primobots on this page, for obvious reasons, but here’s a peek at some of them:

Here’s the trailer we released:

Just like that, our art stood out, our story had depth, and our audience grew! We tackled a part of our user's pain point of this project being a bad investment.

WEBSITE & COMMUNITY

We still had to build a website to allow people to buy Primobots NFTs. But we needed a brand identity. So keeping our core values and our goals in mind, I created a brand identity for Primobots, which can be found here.

Armed with the brand identity, I set out to create a low-fidelity wireframe of the website. Our goals with the website were to:

• Communicate our brand values

• Share our utilities and roadmap in advance

• Share the artwork and story

• Allow people to buy the NFTs and download their AR/VR assets

Here’s the low-fidelity wireframe of the homepage:

Here’s everything the low-fidelity wireframe achieved:

• The hero section ensured that people could buy their Primobots NFT easily after they connect their wallet—while seeing how many were already bought (or “minted”, being the right word) and the price of the NFT. They could buy multiple NFTs if they wanted to.

• The story section would have a part of the Primobots story to pull our audience in, to inform audiences about our art and project.

• Now at this point, audiences were fascinated by the art and story—then came the utilities section, where we described what utilities we would provide upfront.

• Next up was the ‘Why buy a Primobot’ section and our brand values—to inform our audience how our project was unique and legitimate.

• Following that was the roadmap section to let people know what other utilities to expect later in the year.

• Lastly, we’ve got the Team page to establish more trust with the audience by showing our faces. Followed by FAQs and Press to further strengthen this idea.

I tested this with some of our early supporters, and their inputs were very helpful in the high-fidelity design. Early sentiments were very positive! Time for the high-fidelity design:

A high-quality website with good visuals, story and value proposition built trust with our ideal users, hence tackling another pain point in Web3. Check out the live website here.

We thought in-person events, remote workshops and Discord would be great tools to build a strong community. We saw building a community as a means to help people with the Web3 world, educate them and enable them to communicate with each other.

We hosted a few events, mixers and workshops prior to our launch where we had the opportunity to educate folks. We helped folks get educated on using Web3 tech and AR/VR utilities. We also educated them on the current scams in the Web3 world. We were able to solve for their fear of Web3 tech complexity as well as the fear of scams.

AR / VR UTILITIES

We knew that JPEGs alone wouldn’t cut it. People wanted more out of their NFTs.

Enter, AR / VR utilities. Things like using Snap filters on video calls or video-based apps and bringing custom avatars on metaverse platforms or virtual worlds were very much in demand. We wanted to enable our customers to bring their Primobots to life. So I sought out to build exactly that.

Snap Lens Filters (AR): I created filters with Snap Lens Studio, using which people could replace their head with their Primobots head—from a Primobot that they own—and join video calls. A utility like this would help people protect their privacy on large virtual event videocalls and as well as provide a means to cover up their face if they weren’t camera-ready for any videocall. Plus, it’s fun!

I knew setting up something like this would be complicated, and education was one of our top priorities as a brand. So I created a tutorial around how to use Snap Lens here.

Here are a few examples of people using Primobots on video calls and (and guess which two of these are me and Ish):

Metaverse-Ready Full-Body Avatars (AR & VR): Another AR/VR utility that was requested was being able to use a Primobot on a metaverse platform. A utility like this would allow people to host virtual events and attend them as their Primobot. It gives people a sense of identity and pride in a virtual world. After a lot of exploration, I chose Neos Metaverse because of its flexibility with custom avatars. I created a tutorial to show people how they could bring their Primobots to life in a Neos Metaverse virtual world. Here’s a sneak peek at Primobots in the Neos Metaverse:

These utilities made the project more valuable and brought in more revenue.