Branding for Freelancers & New Businesses
84 pages, 16 things, no brand mysticism
Sixteen things your brand identity needs, from mission and voice to logos and templates. I wrote it so I could stop explaining the same checklist on every call.
Shop
The shop, which is really just a list of links.
A book, two typefaces, two custom GPTs, two video courses and a template. Nothing is sold on this page: every button hands you over to Gumroad, Amazon, MyFonts, Fontesk, Guvi or Figma. Most of it is free, which is either generosity or a pricing strategy.
7things to take home
4of them cost nothing
5shelves to browse
0shopping carts
The book
The long version of the advice I usually hand out for free.
Custom GPTs
Two of them. Neither one sleeps, which is their main advantage over me.
UX Design GPT
Design thinking assistant, minus the workshop
A custom GPT that plays the part of your personal design thinking assistant. 758 people have picked it up so far, and 17 of them liked it enough to say so.
PokeGPT
A Pokédex that answers back
A custom GPT that acts as your personal Pokédex for the world of Pokémon. It has 21 sales, so I am clearly in this for the money.
Typefaces
I drew the letters. All of them, in order.
Aika
My handwriting, converted into a free typeface
A playful handwritten typeface, made by turning my own handwriting into a font. Free for commercial use, so there is nothing to weigh up.
Endurant
A future imagined from the late 20th century
An all-caps display typeface in Regular and Outline, built for futuristic and retro-modern work. It answers a question nobody asked: what would someone in the late 20th century think a futuristic font looks like?
Video courses
Free, recorded, and perfectly watchable at double speed.
Figma Basics
Figma from zero, in video form
A video course on the Figma fundamentals, made with Guvi. Across all of my Guvi courses there are 444,330+ students, which is a bigger room than I would like to speak in.
Templates
Starting a file from nothing is its own kind of tax.
User Journey Map Template
One template, three themes, zero setup
A Figma user journey map template built with auto layout, in multi-color, light and dark. Free on Figma Community, because charging for a table would be strange.